Meet Q
Qiulae Wong is the new leader of the Opportunity Party. She has spent her career fighting for better ways to do business. Now she’s fighting for a better way to do politics.
Qiulae (pronounced queue-lay and just ‘Q’ for short) grew up in One Tree Hill in Auckland and studied law and politics. After university, she stepped into the world of human rights and ethical business as a communications advisor for Be.Accessible - a social change campaign helping businesses realise the value of embracing the 1-in-4 Kiwis who live with a disability.
Q’s next adventure was an OE to London, where she combined her love of fashion and design with ethical business at the Ethical Fashion Forum - a global industry body driving sustainability in fashion. There she co-founded a tech start up, Common Objective, which supports sustainable sourcing and design and was backed by major brands like Vivienne Westwood and Stella McCartney.
Diving deeper into sustainable business, she then led the Impact team at Hoxby - a consultancy that helps businesses embrace the modern world of flexible and purpose-led work.
In London, Q met Palmerston North boy Grant. They would later marry and welcome their first daughter Malia in 2020 during the Covid lockdown. They returned home to New Zealand for good in 2022 and would soon welcome little Cleo to the family.
Back in Auckland and living once again in the shadow of One Tree Hill, Q became the first Country Director for the B Corp movement - a global business certification that recognises businesses who balance profit with purpose. There she worked with leading local businesses like Kiwibank, Sharesies, and Blunt Umbrellas. From there, it was on to KPMG New Zealand, where Q supported some of our largest corporations tackle the transition to a low-carbon future. On the side, Q held several volunteer and governance roles including co-convenor of Kiwis in Climate and a Trustee of the Wellbeing Economy Alliance Aotearoa.
Q jumped at the chance to lead the Opportunity party. To her, this next step is about making impact where it matters most. In Parliament. She believes that leadership is about taking the time to find common ground and build shared visions. She sees a future full of connected, resilient communities where diverse perspectives are respected and we care for each other. And of course, she continues to champion business as a force for positive change, in a world that needs it.
